Deepfield Subscriber Intelligence

Turn subscriber insights into revenue and loyalty

Stop guessing what your subscribers want. Proactively reduce churn, optimize marketing spending, and create hyper-targeted service plans by transforming your network into your richest source of valuable data.

Deepfield Subscriber Intelligence is a software application that is deployed as an extension of Deepfield Cloud Intelligence, expanding multidimensional insights to cover subscriber-level analytics. So, in addition to seeing how content and application flows are delivered to your customers, you can also see how these services are used and consumed by your subscribers.

Understand consumption patterns and improve customer experience

Deepfield Subscriber Intelligence provides deep insights into the consumption patterns and online behavior. This information can be valuable to your network and service planners, customer care and marketing planning teams.

Using deep analytical insights from Deepfield Subscriber Intelligence, you can optimize existing service plans or create and customize new plans, compare the performance of content delivery networks (CDNs) from the internet and from your own edge computing and data centers.

Deepfield Subscriber Intelligence subscriber usage bins dashboard

Features

Core capabilities of Deepfield Subscriber Intelligence

How Deepfield Subscriber Intelligence works: Turning network noise into business gold

Our unique approach transforms your raw network and subscriber data into strategic business intelligence. With Deepfield, you can use that data as an automated input to your data repositories or AI factories, delivering clean, contextualized data input to your strategic systems and teams, including data science teams.

1

See everything: Deepfield Cloud Intelligence

Our software-based analytics capture 100% of your network traffic—including encrypted flows—without expensive probes, providing a complete picture of network activity.
2

Add context: Deepfield Cloud Genome®

We enrich this data with our internet “supply map,” a constantly updated feed that identifies thousands of applications, CDNs, and services to tell you what the traffic actually is.
3

Add subscriber-level context: Deepfield Subscriber Intelligence

We correlate rich network data with your subscriber records (e.g., service plans, access type) to deliver actionable insights that directly link network and subscriber behavior to your specific use cases..

Use Cases

Deepfield Subscriber Intelligence can unlock many use cases – limited only by your imagination and business needs. Here is a sample of some of our customers' more popular use cases.

Churn prevention

Prevent subscriber churn by detecting the telltale behavioral signs of dissatisfaction—like declining usage of your services—before customers decide to leave.

Create smarter, data-driven campaigns

Stop marketing with a one-size-fits-all approach. With Deepfield, you can segment your customer base based on their actual online habits and needs. A European Tier 1 service provider used Deepfield Subscriber Intelligence to transform its marketing analytics.

Align network investment with actual demand

Ensure your network investments deliver the best possible Quality of Experience (QoE) and maximize ROI. By understanding subscriber-level consumption of specific high-bandwidth services—like 4K OTT video, cloud gaming, and videoconferencing—you can perform more precise capacity planning.

Deepfield Subscriber Intelligence video analytics at subscriber level

Video analytics – down to subscriber level

Video streaming from services like Netflix, YouTube, Amazon Prime, Hulu, Facebook, and other online video sources is already dominating the internet and service provider networks, with video representing the largest portion of overall traffic in service provider networks today.

Using Nokia Deepfield Cloud and Subscriber Intelligence network analytics, you can examine the internet video service delivery chain at the subscriber level.

Look at 'subscriber consumption bins'

More – you can expand Deepfield-supplied insights and examine consumption by specific subscriber categories – from super-heavy users (using terabytes of bandwidth per month) to casual users.

Alternatively, examine consumption preferences by application and traffic type to gain a deeper understanding of which content and applications are used most frequently.

Deepfield Subscriber Intelligence subscriber consumption bins

Deepfield Subscriber Intelligence subscriber content and subscription preferences

Dig deeper for subscriber content and subscription preferences

Deep insights into how subscribers consume services can help your marketing and service planning teams optimize existing service plans or create new ones, such as special subscription plans tailored to gamers, heavy video streamers, or families with extensive online needs.

Monetization options

Equipped with this knowledge, you can optimize the delivery of video (and other) services, improve customer experience, and open new monetization opportunities.

Technical Specifications

Full specifications for the model

SKU	-

Documentation

Download product documentation and resources

Product Datasheet

Deepfield Subscriber Intelligence Datasheet

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Deepfield Subscriber Intelligence

Turn subscriber insights into revenue and loyalty

Understand consumption patterns and improve customer experience

Features

How Deepfield Subscriber Intelligence works: Turning network noise into business gold

See everything: Deepfield Cloud Intelligence

Add context: Deepfield Cloud Genome®

Add subscriber-level context: Deepfield Subscriber Intelligence